brand,identity

brand fundamentals

from vision to Visuals

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Register for this Course

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A noob’s guide to Logo & Visual Identity Design for brands

Coming up with a Logo is hard. Even harder is trying ensure that the logo aligns perfectly with what you envisioned it to be and what your client will love.

In this course, we will help you break some misconceptions about design and will help you elevate your work and your portfolio.
Through the process of working on a logo and identity for a client, you will explore your own identity as a graphic designer.

By the end of this course, you will not only have become a better designer but also a more focused one, with all the tools to design an iconic logo and sell it to a client.

is this course for you?

hell yeah!

Whether you’re just getting started in Logo Design, or you’ve got a few years under your belt, this course was built with you in mind.

registration is now open

classes kick off 6th november, 2021

The best investment you can make is to invest in yourself and your skillset. Gain more confidence with processes, tools and methods you can use.

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Access to Live & Video Sessions

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Access to all downloadable resources

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Access to Mentor for questions and feedback

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Certificate upon Completion

course content

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Introduction

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Discussing Visual Identity

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Conceptualization

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Logo Design

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Creative Direction

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Grids & Color Theories

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Typography & Visual Hierarchy

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Application

meet your
instructor

Essel
Etetere

architizer
niobe
hairven
Essel Etetere
Principal, Ovalay Academy
Hi, I’m Essel Etetere.A design polymath based in Accra, Ghana with about 6 years experience crafting meaningful and intentional experiences for brands, businesses and individuals.

I currently work as an independent brand consultant, having had stints with Qodehub (A Digital Product Design Agency) as a brand designer, ArchXenus (Ghana's Biggest Women-Led Architectural Agency) as a project architect, Creative Director with Inkgate Global (Total Brand Management and Digital Marketing Agency), Design Partner and 3D Visualizer at Sttanyork Visuals (Visualization Collective) and Design Lead at Adventour Groupe (Tour Group).

An avid learner at heart, I have constantly strived to challenge and develop myself, keeping up with the latest technologies and approaches; capable of working across various cultures and aspects of the design ecosystem.